Solis Finance wanted a financial platform that simplified investing and appealed to a modern audience. The primary challenge was presenting complex financial offerings in an intuitive and engaging way to build user trust.
Client:
Solis Finance
My Role:
Web-developer
Year:
2025
Service Provided:
Web Design
My Role:
As the lead UI/UX designer, I worked on creating a professional and user-centric platform that increased accessibility and trustworthiness.
Process & Features:
User Research & Persona Creation:
Interviewed 15 potential users, identifying 3 key user personas: the beginner investor, the tech-savvy millennial, and the cautious retiree.
Design Implementation:
Introduced a clean design with clear calls to action (CTAs) that boosted click-through rates by 25%.
Optimized the platform’s navigation, reducing the bounce rate from 50% to 20%.
Visual Highlights:
A dashboard mockup showcasing investment data with visually appealing graphs.
Comparison of the old versus new UI.
Color palette: Blue (trust), green (growth), white (clarity).
Outcome (Metrics):
User sign-ups increased by 35% within the first three months.
Feedback surveys showed an 80% satisfaction rate for usability.
