Koshieo needed a visually striking yet functional e-commerce platform to appeal to its global audience while reflecting the richness of African culture.
Client:
Koshieo
My Role:
Lead Designer
Year:
2024
Service Provided:
UX/UI Design, Mobile Design
My Role:
I designed the website focusing on branding, user journey, and mobile optimization, ensuring the platform appealed to local and international customers.
Process & Features:
Brand Integration:
Bold patterns inspired by African textiles were used for design accents.
Highlighted collections with immersive visuals and interactive product pages.
User-Centered Design:
Streamlined checkout flow, reducing cart abandonment rates by 20%.
Optimized site speed, leading to a 15% increase in mobile conversions.
Visual Highlights:
A mockup of the product catalogue with filters and a vibrant design.
Screenshots showing a responsive mobile design.
Visualized cart abandonment improvement metrics.
Outcome (Metrics):
Online sales grew by 40% in the first quarter post-launch.
The website attracted visitors from over 30 countries, with 25% returning customers.
